A Fresh Approach to your Marketing Needs

Fresh Perceptions is run by Miriam McDonald and Denise Sweeney, Marketing Professionals with extensive experience in many different aspects of marketing, but both with the same goal: to help you achieve success in your business without long-winded reports or complex terminology. We take the straightforward but effective approach to help you reach existing and new customers.

Miriam McDonald

Miriam McDonald has over 25 years experience nationally and internationally in a variety of sectors from retail to utility and in both SMEs and international companies. She holds degrees in marketing and languages. Her roles have included Chief Executive of The Marketing Institute and Head of Marketing for ESB. She is one of approximately 100 fellows of The Marketing Institute. Her particular skills relate to marketing strategy and development, brand management and implementation, customer service improvement, organisational change, crisis management and management development.

Denise Sweeney

Denise Sweeney has over 21 years of experience in eBusiness, Business Development, Marketing, Sales and IT. She held senior Business Development and Marketing roles in ICL (Fujitsu) Ireland, SmartCentric Technologies International Ltd, Infocorp and Aer lingus, working internationally and locally. Her key skill lies in bridging the gap between business and technology, marketing communications, copywriting/editing and Internet Marketing.

Denise Sweeney & Miriam McDonald

That's us below!

Organisational Development

Are you getting the best from your management team? Read more about our organisational development offerings.